Optimising your business growth through our experienced consultants and investment
The Virya Group is a collection of multi-discipline businesses offering investment and consultancy services across our focused and specialist fields in Gambling, iGaming, esports, Web3, Metaverse and Blockchain technology. The Group was founded by Farzad Peyman, whom, alongside his partners, oversee the following Virya Group sub-brands and services:
Virya VC
Kloned Gaming Consultancy
Team Virya
Farzad Peyman
Farzad is a chartered accountant and senior executive with 17 years experience in online gaming across B2B and B2C.
Graham Martin
Graham Martin is a third-generation Bookmaker and considered a Pioneer and Key Influencer of the online gambling and betting industry.
Garron Whitesman
Garron Whitesman is recognised internationally as a leading lawyer in gaming and gambling.
Andy Kayley
Andy’s knowledge spans all the critical domains, including digital marketing, VIP management, sponsorship, loyalty programs, customer acquisition and retention, event coordination, along with strategic planning.
Cristiano Acconci
Cristiano is an accomplished start-up entrepreneur and executive leader with over 14 years’ experience in building sustainable start-ups across the Sports, Betting, Esports and Blockchain/Web3 markets.
Rob McKenzie
Rob is a payments and cards professional with 25 year’s experience in banking and complex payment systems, including 10 years plus in the online gaming space.
Ignatius Rautenbach
An accomplished Technical Strategist with an impressive portfolio spanning artificial intelligence (AI), machine learning, blockchain technology, and special purpose vehicles (SPVs).
Mark Quirk
Founder of dlagglobal.com, an international iGaming license provider, Mark has a proven track record of successfully executing commercial transformation projects, resulting in increased revenue, profitability, and operational efficiency.
Adrian Zduńczyk
Adrian is a successful Polish entrepreneur and leader. A highly respected cryptocurrency specialist, Adrian is the Founder and CEO of THE BIRB NEST
Sebastian Lager
Sebastian is an esports & gaming veteran. CEO of TwogNation, the leading tech firm in esports and gamified technology. A serial entrepreneur with passion for product, company building and strategy.
Jon Sweet / Lysis Group
Jon specialises in compliance and operations change management, Section 166 remediation, regulatory change management and global operating model strategies and implementation for client lifecycle management (CLLM).
Gary Davies
Gary is an experienced financial advisor, focussed on financial reporting, transaction support and forecasting for online gaming and gambling companies.
Emily Morris
Emily brings over 20 years of experience in financial markets including the leading of public and private fundraises, financial restructurings, mergers and acquisitions in the UK and internationally.
About Virya
"Humans triumph throughout history by channeling energy"
(Michael Saylor, Founder of Microstrategy PLC)
‘Virya’ is a buddhist concept that commonly translates to energy and sustained effort and these are the principle pillars on which Farzad founded the Group.
Energy represents a very powerful notion that has been permanent throughout the economic progression of human history. We (humans) have always strived towards doing things quicker, faster and more efficiently yet we are continually finding ways to increase our output and reduce our level of effort at the same time.
A good example of this in modern society, is that we all continue to be ever more reliant on our mobile devices, where the underlying technology has gotten smarter, faster and stronger every year since inception. Mobile devices have incredibly managed to harness human energy by channeling our day to day requirements through a singular platform.
The Virya Group has a clear investment strategic thesis, which is focused on the innovations leading the global gaming and entertainment sectors. Virya makes active growth investments into companies who enable or enhance the provision of an omnichannel customer experience across Gambling, iGaming, esports, Web3, Metaverse and Blockchain technology sectors.
As we engage with clients we insist on evaluating their team and processes to find out how they channel energy and is it sustainable? We therefore seek projects that pass these principles and show a perpetual opportunity. We’re here to support in the long run.
‘Virya’ is a buddhist concept that commonly translates to energy and sustained effort and these are the principle pillars on which Farzad founded the Group.
Energy represents a very powerful notion that has been permanent throughout the economic progression of human history. We (humans) have always strived towards doing things quicker, faster and more efficiently yet we are continually finding ways to increase our output and reduce our level of effort at the same time.
A good example of this in modern society, is that we all continue to be ever more reliant on our mobile devices, where the underlying technology has gotten smarter, faster and stronger every year since inception. Mobile devices have incredibly managed to harness human energy by channeling our day to day requirements through a singular platform.
The Virya Group has a clear investment strategic thesis, which is focused on the innovations leading the global gaming and entertainment sectors. Virya makes active growth investments into companies who enable or enhance the provision of an omnichannel customer experience across Gambling, iGaming, esports, Web3, Metaverse and Blockchain technology sectors.
As we engage with clients we insist on evaluating their team and processes to find out how they channel energy and is it sustainable? We therefore seek projects that pass these principles and show a perpetual opportunity. We’re here to support in the long run.
Selected Engagements
Don't hesitate to get in touch with us and find out how we can support your growth
Meet with us at...
Ice
February 6-8, 2024